Project Gallery
Explore the key screens and design elements of the Luxury Retail Platform redesign.
Homepage design showcasing the luxury product catalog
Product detail page with immersive product visualization
Streamlined checkout process optimized for conversions
Responsive mobile design for on-the-go shopping
The Transformation
See the dramatic before and after changes we implemented to transform the user experience and visual design.
Homepage Redesign
We transformed the outdated homepage into a modern, conversion-focused experience with improved visual hierarchy and clearer calls-to-action.
Homepage transformation with improved product showcasing and navigation
Product Detail Page
The product detail page was redesigned to highlight luxury details, provide immersive product visualization, and streamline the purchase process.
Enhanced product detail page with immersive product visualization
Checkout Experience
We simplified the checkout process, reducing steps and friction points while maintaining a premium feel that aligns with the luxury brand positioning.
Streamlined checkout process with 45% fewer abandonment rates
Project Timeline
Follow the journey of this project from initial discovery to successful launch.
Discovery
January 2025
Strategy
February 2025
Design
March 2025
Development
April 2025
Testing
May 2025
Launch
June 2025
Discovery
January 2025
Discovery
Conducted stakeholder interviews, user research, and competitive analysis to understand the market and user needs.
Key Achievements:
- Identified key pain points in the existing platform
- Created user personas and journey maps
- Analyzed 5 competitor platforms
- Defined project goals and success metrics
Results
Our redesign delivered exceptional results, transforming the client's business metrics and customer experience.
Higher conversion from product page to checkout
Customers spending more per transaction
Fewer customers leaving before purchase
More customers buying on mobile devices
Our Approach
We followed a structured, collaborative process to deliver exceptional results for LuxeGoods Inc.
Discovery & Research
We conducted extensive user research, competitive analysis, and stakeholder interviews to understand the pain points and opportunities.
Strategy & Planning
Based on our findings, we developed a comprehensive strategy to address user needs and business goals.
UX/UI Design
We created wireframes, prototypes, and high-fidelity designs that emphasized luxury aesthetics and intuitive navigation.
Development
Our development team built a robust, scalable platform with optimized performance and seamless integrations.
Testing & Optimization
We conducted rigorous testing across devices and implemented data-driven optimizations to maximize conversions.
Launch & Growth
After a successful launch, we provided ongoing support and implemented continuous improvements based on analytics.
"The team at Neon completely transformed our online presence. The new platform not only looks stunning but has significantly improved our business metrics. The attention to detail and understanding of our luxury brand positioning was exceptional."
Victoria Chen
Chief Digital Officer, LuxeGoods Inc.
